BUSINESSES

Marketing Opportunities within the Grassroots Sports Sector

We invite businesses to contact us to discuss marketing opportunities within the Grassroots Sports Sector. 

Every week 15.3 million people play Grassroots Sport here in the UK, a figure which is often over-looked by companies searching for new and innovative ways to effectively market their products and services, if you then add the millions of supporters who turn out every week to spectate to this figure, you have an extremely large marketplace which can drive social and financial revenue through your business.

Welcome to the Koi Sport website.

We work to build funds for investment in UK grassroots sport, enhancing Safeguarding, and supporting Clubs in Crisis, to help ensure that sport within this country remains safe and open to all. 

Minority Communities, such as BAME, LGBTi, and GRT, are under-represented at every level within the world of sport, but are over-represented within the prison population.

Many of our country's sports governing bodies are looking at ways to address the under-representation issue, whilst the UK Government is continually looking at ways to address the over-representation issue.

The Koi Sports strategy addresses all of these issues, providing solutions and outcomes.

Koi Sports run three related projects designed to help us meet our Challenges and Objectives, these are, SEEP, ARMa, and ARMs, all aimed at increasing participation, diversity, and inclusion, within the sports-sector, whilst at the same time reducing the high rates of offending and re-offending in the UK.

The rationale behind each project is to utilise sport to promote an alternative lifestyle. 

Our Social Initiatives:

SEEP (Sustainable Education and Employment Pathways)

The creation of "real-life" opportunities to support a reduction in UK re-offending rates.

  • Activity; sport-related activities within prisons.

  • Education; recognised qualifications in playing, coaching, officiating, and scouting.​

  • Outcome; the creation of sport-related employment and paid-work pathways.

ARMa (Ambassador Role Models, academics).


The creation of sport-related "success" pathways, for both mainstream and minority communities, to positively influence peer groups and reduce the risks of offending and re-offending.

  • Activity; the identification of academics within UK prisons.

  • Education; foundation, under-graduate, and post-graduate Sports degrees.

  • Outcome; the creation of employment within the sports-sector

ARMs (Ambassador Role Models, sports)


The creation of sport-related "success" pathways, for both mainstream and minority communities, to positively influence peer groups and reduce the risks of offending and re-offending.

  • Activity; the identification of sporting talent within UK prisons.

  • Education; recognised qualifications in playing, coaching, and officiating.

  • Outcome; the creation of opportunities to participate in major sporting competitions.

If you'd like to know more about any of the above initiatives, please click one of the links above to download a short presentation that explains more about the pathways we create, or to discuss the potential for collaboration please book a time and date to speak with us directly.

 

Koi Sports CIC

46 Woodgate, Leicester LE3 5GF, UK

©2018 Koi Sports CIC